Episode 45

The Art & Challenge of Marketing Communications with Loreta Tarozaite | Ep 45.

Host: Greg Ballard, Founder, 5C Consulting

Guest: Loreta Tarozaite, Strategic Communications Consultant and Founder of Loretta Today

Description: In this episode of "The Adaptive Executive Podcast," Greg Ballard sits down with Loreta Tarozaite to delve into the world of marketing communications, specifically tailored for growth-stage technology companies. They discuss the importance of storytelling in engineering, the transition from outsourcing to in-house marketing, and the evolving landscape with AI integration.

  • Marketing in Technology Companies: Loretta explains the unique challenges and strategies for marketing in tech, particularly in B2B contexts with a focus on engineering companies.
  • The Role of Marketing Communications: Insights into the functions of marketing communications and how they differ from general marketing.
  • Building an Internal Marketing Team: When and how to consider bringing marketing communications in-house.
  • AI and Marketing: The impact of AI on marketing strategies, the need for humanization, and maintaining authenticity in digital content.
  • Future Skills in Marketing: Discussion on the skills marketers will need to develop to stay relevant with the advent of AI.

Contact Loreta

  • LinkedIn - linkedin.com/in/loretatarozaite
  • Website - www.loreta.today

About the Podcast

Show artwork for Greg Ballard Adaptive Executive Podcast
Greg Ballard Adaptive Executive Podcast
keeping up with the speed of change at work and in life...